I think there are 2 main reasons why we root for the underdog. It’s because we want everyone to feel equal, and also because we simply relate to them. First, we want the world to be fair, so even when it’s almost obvious that one team will win, we root for the underdog just to let them get an equal shot. And also we support the underdog, because we all identify with their struggles at some point and watching them succeed or even try, makes us feel better.
Conspiracy theories are popular mainly because they give us the thrill and emotions, and we also don’t like to accept everything we have been told by the government. We enjoy stuff that have deeper meanings. It makes our life interesting and it gives us a space to overthink even obvious stuff. So believing in even mindless conspiracy theories gives us the sensation. Also, another important reason is that we don't like being told what to believe in. We don’t always want to trust everything around us so easily, so we root for another solutions and beliefs, which lead us to creating those theories.
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